HT Media is one of India’s leading media companies which publishes, among others, Hindustan Times, one of India’s largest English-language daily newspapers with a circulation of approx. 1.6 million copies. The company is now embarking on a comprehensive overhaul of its production and editorial solutions infrastructure to guarantee optimal media production in the future. A current version of QuarkXPress for editing editorial content will also be integrated into ppi Media’s production workflow.
Similar to many other major publications and publishers in India, Hindustan Times uses ppi Media’s integrated solutions to produce daily newspapers, including the central planning component PlanPag, AdMan to manage ad production and additional elements. All the components are now working seamlessly together as part of a comprehensive production workflow. Many of the software solutions installed are being replaced by the latest product versions as part of a shift by Hindustan Times to a current Long Term Support Release (LTSR) from ppi Media, thus providing a state-of-the-art technological foundation.
Within the framework of Long Term Support releases, the ppi Media solutions provide clients with regular, extensive technological and functional innovations, with a fixed update and support schedule for the integrated product versions to ensure a secure production environment.
In addition to the update to a current LTSR, ppi Media is also integrating a new editor to design ads, and a workflow for magazine production at HT Media.
Integration of QuarkXPress into the ppi workflow
Along with InDesign, QuarkXPress is often a crucial production tool for publishers in India in terms of layout and editing. For the first time, ppi Media’s XML interface will be integrated into the current QuarkXPress versions so that HT Media can implement QuarkXPress in ppi Media’s established production workflow to guarantee a structured exchange of data.
Kapil Arora, Group Head Publishing Services at Hindustan Times: “We are delighted to be working with ppi Media to place our production environment on a new technological footing. The deep integration of the workflow components and ppi’shighly client-oriented service are vitally important to us. So we can already look back over many years of successful cooperation.”
“Our solutions are deeply integrated into InDesign in various ways, but QuarkXPress also plays a central role in the newsroom, particularly in India. Therefore, not only are we delighted that HT Media has chosen ppi solutions for a comprehensive update, but this project is also taking us a step towards deeper integration of QuarkXPress with ppi Media solutions,” says Dr. Hauke Berndt, CEO of ppi Media.